Affiliate marketing is a kind of performance based marketing. In this marketing, commission is paid to a set of affiliates for independently advertising the auto dealership and its products & services offering. It has its unique set of advantages. Now we will discuss them.
Can choose what you pay for: The biggest advantage with affiliate marketing over SEO (search engine optimization) or PPC (pay per click) is that the dealer can choose a program type that only pays only when there are results. Whether they are in the qualified leads or sales. You generally pay to get the visitors to your site in pay per click advertising. Whether you convert the visit into sale or not, you have to pay. With search engine optimization, you could be paying for a long time or many months before you see the results. In case of affiliate marketing, the results can be almost instantaneous.
- Can tailor the program: The cost per lead or cost per acquisition affiliate programs you need to pay for the results only. In affiliate marketing, if you prefer to create a cost per click marketing campaign, you can create and pay for traffic. The advantage is that you can mix and match all types of programs to get separately targeted traffic from different types of affiliates, you can make your marketing program accessible to different genres that are out there.
- Low Risk: If the affiliate program is not working, you have no need pay. Therefore, it is considered of low risk. There is no need to invest in a strategy. If there is no risk, it is ideal for exploring new markets.
Diversity: To use other forms of online marketing at lower cost, affiliate advertising or marketing is a great way. To get your brands noticed, affiliates will use their own skills. As per the 2012 affiliate summit AffStat Report, 80% of affiliates use search engine optimization, 60% of affiliates used social networking, sixty percent affiliates used blogging and forty percent used email marketing. If you personally wants to develop each individual program for your auto dealership will consume more time and will take much time.
- Easy tracking: With the affiliate program, tracking of your sales is easy. With the records on the website, what you are paid, and what you sold can be easily done.
You can provide the images or text for your affiliates that are to use on their websites. In case of flash and static banners, you can change them at your will. If the update happens, it will instantly display on the affiliate’s website. You can promote special events or any other easily without anything to do by your affiliate.