The mobile phone, which has now evolved into a Smartphone, has brought about a major change in the way businesses design their advertising and marketing activities.
This is the era where there is a rapid increase in the number of people buying products and services through their mobiles. Therefore, it’s advised that sellers concentrate more on mobile advertising & marketing if they want to be successful in the markets.
In light of all that, it won’t be inappropriate to be focusing on the latest trends in the avenue of mobile advertising.
- With the availability of technologies such as machine learning and artificial intelligence, more companies are expected to opt for mobile advertising campaigns.
- Even when mobile advertising is taken into consideration, businesses shall now give more importance to app-based advertising and marketing. The mobile web will take a backseat.
- Advertising in the form of audio files, through podcasts, is projected to rise during the course of the next year.
- There will be a big surge, based on the location of customers for the mobile ads getting delivered to their smartphones.
In addition, there are other further trends regarding mobile advertising as follows.
- It is anticipated that there will be a marked decline in advertising for desktop users, for obvious reasons. The emphasis is now going to be on ads compatible with smartphones.
- It has been forecast that advertisers would not hesitate to pay out a huge amount of money for mobile video ads.
- Globally, mobile advertising spending is most likely to account for approximately one-third of the entire expenditure of all forms of advertising.
- Owing to several privacy laws that have recently come into force, there is a decrease in the volume of data accessible to advertisers. But the positive side to this is that; whatever data is available is highly relevant to sellers. Companies are planning to modify the advertising strategies accordingly.
- Instant messenger services like WhatsApp would become the major platforms for mobile advertising campaigns.
- The aspect of customized advertising has now attained more significance than ever before. Consumers are seeking personalized interactions with businesses. Hence, companies are making use of in-app advertising formats to gain details about the choices of potential clients. With this, the process of designing and delivering customized ads has become simplified.
- This can be treated as a continuation of the previous point. Businesses would now pay more attention to understanding the variations in consumer behavior, on varied online platforms. This knowledge is going to be extremely helpful for companies in delivering the right ads at the most appropriate times.
- The usage of native ads is anticipated to become more extensive and this is unsurprising. The native ads are the ones that reach the correct user-profiles and this increases the chances of the prospects getting converted into actual customers. Also, these ads are non-intrusive, in the sense that they don’t attempt to persuade the users to make decisions on the spot. Consumers prefer such interactions.
- Along with the growth in mobile advertising, there will likely be a rise in related online frauds, too. In this context, companies have to be doubly cautious. Businesses would be relatively safer by utilizing the services of professionals who would be able to identify whether or not the clicks and installs are genuine.
- There is no denying the fact that the popularity of Facebook is still intact. But, many users now are also using Instagram, Twitter, YouTube, and Snapchat. So, advertisers need to expand their scope of operations in a manner to cover all the above platforms.