The website is critical for every business irrespective of size or type of business you are doing. A website has the potential to attract the attention of 
number of customers to your services. You might have built it with professional design, content, graphics and even you may have optimized it.
These are important but at the same time, you should be aware of things happening with your website with regard to its availability, performance or functionality. Website monitoring is crucial as it alerts you about the issues that your website is facing. And, you can take immediate action to resolve before it becomes complex. In this article, we’ll see the advantages of doing website monitoring.
- Checks website’s up-time and downtime: With the help of web monitoring, you can know the performance of your website whether it is facing up-time and downtime. Another important fact is that you can know your site’s performance in each location across the globe. As in some region it may be up-time and in the other region you may see downtime.Your web-hosting company instantly notifies you whenever there is any issue or problems occurred in accessing your website by the end-user. And, you can take appropriate action to resolve it at the earliest and can reduce the site’s downtime up to 90%.
- Customer satisfaction: Website monitoring collects vast data on the performance of your website like web-page loading time, server response time and page element performance, etc. Based on this, you can further optimize its performance. With the uninterrupted services like minimized loading time of web-page and website’s downtime engages your customers. And, they may not think of moving to the other site.
- Good traffic: Uninterrupted and high quality services not only retains customers but also compels them to visit again. By site monitoring, you can know the issues on time and can give a quick solution. This adds credibility and trust in the minds of the customers.
- Good investment: Investing in site monitoring is a sensible decision as it saves a lot for your business by notifying website performance. If you are unaware of your website’s downtime for a long period of time, your site may be de-indexed from search results by search engines or can lose customers, sales and reputation. However, it takes long time to rebuilt the lost trust. Every minute of downtime equates to the lost profit.
- Benchmark website performance: Site monitoring makes sure that your website and its web applications are running smoothly. This leads to optimal experience to your website visitors.
- Uninterrupted communication: A server is responsible for the flow of information like emails, messages or voice and video communication across all the verticals. Server monitoring ensures that server is executing its function uninterruptedly.