What are the characteristics that make a website reliable? A reliable website should exhibit certain characteristics like appearance, content, usability, 
navigation, etc., in order to gain customers trust and confidence. If all these things are in the right place, it will surely make your website successful and user friendly.
The following are the characteristics of a reliable website:
- Appearance: As rightly said, ‘First impression is the last impression’. Here appearance of the website plays a crucial role in attracting and engaging the visitors. If the design of your website is not pleasing, then visitors will leave your site immediately. It is important that the design of your website should be aesthetically pleasing, simple and professional, as it’s reflecting your company, your products and services. Remember, professional design can attract more visitors than flashy or overcrowded design.
- Content: Creating relevant and quality content in your website provides visitors with the information they are looking for. Having quality content will also establish yourself as an expert in the field and visitors will be interested in making a purchase, because you have build trust through your content. Make sure your website content is easy to understand, valuable and solves your customers problems. Good content will also help you in improving search engine rankings of your website.
- User-Friendly Navigation: A website should have pages that are well organized and consistent from page to page, so that visitors find it easy to move from one page to another. Make sure you build a user-friendly navigation for your website. Provide a search box on your site to make it easy for your visitors to find what they are looking for.
- Speed: Time is valuable, if your website is taking many seconds to load, users will give up and leave the website. There are many factors that affect the loading time such as coding, heavy usage of graphics, the server speed, etc. So, you need to focus on all these things and develop a website that can quickly load a page in a matter of few seconds.
- Domain Name: Your website’s domain name is your identity. It helps people to find your website on the Internet. It reflects your business name to the world. There are many extension for domain name like .com, .org, .net, .us, etc. Make sure you choose a short domain name because it is easy to remember, read and type.
By having these characteristics in your website, it will not only make your website reliable, but add value to your business and connect your business to the world.