Author: James Bolte
There is a myth about the online advertising as it is not suitable for the small businesses and very expensive. But in fact small businesses are turning towards online advertising because of it’s pretty good way to target marketing ads to specific people and cost effectiveness.
- Blogging: Cross blogging is one of the best ways for people to find and know about your business. Just send a few articles to different media outlets relating to your industry for a particular intervals or for a specific events or updates. People can see your name and business, pictures popping up across the Web. But avoid writing on it as if you are promoting yourself or blogging. This is because there might be already a good number of competitors in the area you are blogging. They might be even better than you. Blog posts are in a way to trust you and enough to take your opinion seriously. Write the success and failure stories about your company, industry in a non-controversial way.
- Social Media: Using Facebook, Twitter, Google plus and other social networking sites is a good marketing strategy. Small businesses owners and the people who are the responsible for social media marketing in organization sometimes struggle about where they should be posting, unsure of what kind of message or content they should be posting.
Twitter and Facebook have strong user base. Google+ by Google features profiles in local search results. Advertising occasionally about the special sales, deals and discounts is a good practice as well many people look for that, but remember that, the main aim is to build customer relationship as you are the first preferable for their needs. If you advertise heavily they will not follow. So treat them with some respect and advertise wisely.
- Pay per click: Most small businesses do not taking the pay per click advertising advantages. They usually say that it is beyond their budget and useful for widespread branded big companies. It is really a wrong perception. The pay per click advertisement automatically determines the most common search phrases for your business type. Your ads plugged to those phrases might be searched at anytime by someone who are close to your location. If not, increase the awareness in the public as they see pop up of your business in their search. It is also an inexpensive way of advertising your product/service online.
- Search ads: The results displayed by a search engine each time contains both general results and a lineup of text ads focusing on the same keywords. Microsoft adCenter and Google AdWords are the leading providers for search ad program. Follow the on-site instructions at either site to choose the keywords you want your ad matched to, the geographic areas you want to target, and the language for your ad. Write a short ad with an URL of your business page or on which page you want to get the customers.
There are so many other ways to advertise online like free classified ads, email marketing, etc. Check them and choose the best suitable one for your business.