Today, millions of people across the world are using mobile phones, of which 20% are using their mobile phones to browse the Internet. For this reason, the trend is to search on the Internet via the mobile phone. Thus, business who do not afford to lose this market should create a mobile website for their business.
Here are some tips that you need to consider before building a mobile website for your business.
- The first thing is the lay out. Remember to keep important things on the top of the web pages. Don’t forget to add your logo that is customized for your mobile site. And make sure that your left and the right navigation should be minimized, including the tables, because it is very difficult in the mobile to browse. Also arrange the text in a single column layout.
- Then comes the text. Make the text in the mobile website easy to read and easy to navigate. Otherwise visitors will not like your site. Select the text which you want to display on your mobile and tailor your menu in the site by adjusting the text to avoid the zooming. And for the heading – control the size, for the typography which is used to render the text.
- The next thing is coding, of course there is no need of any coding for your mobile, but it’s easier if it is using XHTML or XML coding. You can also build your mobile site by simply using the CSS or HTML coding.
- The next thing to consider are the images on the website, they should be as small as possible, wherever they are relevant. The images should be in the form of .gif or .jpeg and make sure to compress your images to avoid zooming.
- Next is the page size, when the style is assigned to the mobile website, it is important to keep the pages small and simple, and remember that the page size on your mobile should be about 20kb, if possible use 10kb to make sure that everything fits and remember that, users are being charged for the kb of the mobile data.
- Make sure that your mobile website looks similar in style and formatting to the desktop version to enable the users to adapt easily to your website.
- Avoid using big chunks of content as it becomes difficult for the user to read the content. Instead use bullet points and simple sentences to increase the usability of the content on your mobile website.
- Make sure that your mobile website has cross-platform compatibility. That is it has to open on each mobile phone model irrespective of its OS.
These are a few important things you need to consider while building an effective mobile website in order to capitalize the traffic coming from the mobile phones.