Advertising through the Internet has been effective attracting an increased number of customers throughout the world. In UK too, there has been a growth of online advertising. The share of online advertising in UK out of the total advertising market in Europe was found to be 28.7%.
It was found that the online ad spend grew in the UK by 12.8% in 2010. It is estimated that the growth of online advertising is will continue. As per the PricewaterhouseCoopers (PwC) report, the online advertising in UK is estimated to grow 11.2% by 2015. This is because of the enhancement of global media industry through digital innovation. The digital technologies would increase their influence across the industry.
Increased brand advertising online with an impressive growth of online video advertising, and brand-friendly and new display formats are found to be the key drivers. It was found that social media would be the main driving force behind the growth in the online advertising market. Even mobile advertising would contribute to the growth of online advertising.