By conducting SMS marketing campaigns one can promote his/her business successfully. Institute of Practitioners in Advertising gave some guidelines for SMS marketing or mobile advertising to marketers. If one follows these simple guidelines they can give fantastic results to the SMS marketing campaign conducted by the business. Some of the guidelines are here under:
(A) Analyze the business and set goals for the campaign:
The first step and the most important and crucial step to conduct a SMS marketing campaign is to know the industry in which the business is operating and the area of the business in which the SMS marketing can be helpful. In addition to that, it is also important to analyze the size of the business and the budget. The business has to set the goals like generating leads and traffic, customer loyalty and the retention of the customers, etc.
(B) Develop and structure the campaign:
One has to pick the SMS elements that match the goals. Most SMS platforms are capable of sending alerts, reminders, coupons and mass messages. So structure the campaign in such a way that the business goals are achieved.
(C) Reach the target audience by implementing the campaign correctly:
Let the people know how the customers can receive alerts, coupons offered by the business. This can be done through developing the marketing materials such as table toppers, VIP cards, posters, etc. Traditional channels of marketing combined with mobile marketing make a successful campaign. Motivate the target audience to opt for the business regularly, by offering a free item or a discount on their next purchase. By collecting the mobile numbers, the details of the offers can be texted to them.
(D)Measure the effectiveness of the campaign:
Measuring campaign results are very important as it tells about the ROI (return on investment). If campaign strategy did not give the desired results make the changes and the reintroduce the campaign. The software used behind the campaign combined with Application Programming Interface will determine what can be measured.